As strictly a Marvel fan boy before, Mattel is what got me into DC figures in the first place. I knew of the big DC characters obviously, because who hasn't heard of Batman, Superman, Wonder Woman, Flash, etc, but I had never read a single DC comic or watched any of the DC movies. All of my childhood friends were huge Marvel fans and would always talk about how DC was so inferior so I never had a desire to even look into the comics. It sounds crazy but there was a real hate-on for DC in my childhood friend group.
One day I was in Walmart looking for Marvel Legends and saw the Flash posed in a running pose in his packaging and I was really enamored because I always thought the Flash was cool even though I really didn't know anything about him aside from the fact that he ran fast. I ended up grabbing him and then that became a slippery slope as I caught up with the previous wave or two. Then I needed to learn who these characters were so I bought a copy of the DC encyclopedia and then the New 52 thing came out in comics and I subbed to all 52... My comic shop really loved me for a while and then I decided that was too much and cancelled them all after about a year and no joke the comic shop went out of business soon after. I'm sure it wasn't my fault, he was a really crappy businessman and was constantly screwing up my subs.
So Mattel opened up a new fictional world for me all because they posed a figure looking cool in the package. I hope that their new line is an upgrade of the old one. I always hated their hip articulation. I don't have to be able to display it with my Marvel Legends because truthfully they are going into a different room on the opposite end of the house but it would be cool if they were 6" like the old Mattel figures. I want to be able to slot the new ones in and gradually replace the older stuff like I've been doing with my Hasbro & ToyBiz Legends for years.