Action Force and Valaverse

That was my dark era when I was out of most toys.

What's the story?
The short version is that Hasbro, the company at the time best known for being THE game in town for 4" retail action figures, decided to kill Marvel Legends and make Marvel Universe instead. It should have basically been Marvel Legends but 4", which, again, was supposed to be 1000% in Hasbro's current wheelhouse.
The line was terrible. The figures were terrible. And Marvel Universe did not last very long before being cancelled in favor of the Return of Marvel Legends. And Hasbro basically gave up on 4" action figures except for Star Wars shortly after.
 
It was just garbage from the get-go, and when announced in the shadow of the Joe line everyone's expectations were sky high for what it *could* have been; but instead we got terrible figures in every category figures can be judged. Poor articulation formats and ranges of motion, terrible sculpts, worthless accessories that added no play or display value, and next-to-zero vehicle or playset support.

Fuck sakes, look at this garbage and its posing:
mus1silversurfer-inset1.webp


Like, *every* joint was sub-par. No rocker ankle so he can plant both feet on the board, no leg swivel anywhere to fake it otherwise. The crotch is sculpted too far down to allow for a simple sitting pose on the board; the elbows bent backwards as much they did forwards, and then couldn't close to a 90degree angle when they did; then there's those *hideous* suicide wrist swivels and the ass-stupid piano-playing hands; all topped by a too-small head that couldn't look up beyond straight-forward as somebody crouching on a surfboard would need to do. Plus the paintjob sucked.

The *only* good bits of the MU line were made by whichever of the pre-BossFight crew did some of the heads and the better bucks like Hercules; but all the good bucks were used for like one or two guys at most. Colossus got a repaint, Mr Sinister, and Death's Head. Herc got Herc. The Wrecker got the Wrecker. SaberTooth got SaberTooth and SDCC exclusive Tiger Shark.

The Surfer buck above got used for like 30 different characters.

There is no toyline that faceplanted as hard Marvel Universe faceplanted itself into the Earth's Core. For fuck sakes they put out a Ghost Rider but didn't give him a goddamned bike to ride. It's the biggest display of all-around incompetence the toy industry has ever seen, imho.
 
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I don’t believe Vala was there at the beginning. He took over when tooling was a lot more limited


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There were a *few* gems in Marvel Universe. They made a really good Doom and Ultron, some of the Hulks and other “big guys” were good, towards the end they got a much better body and threw Punisher, Daredevil, Bullseye and maybe some others on it, and Death’s Head is arguably just as good as the recent full-sized Legend.

But on the whole? Ugh. Crap.
 
towards the end they got a much better body and threw Punisher, Daredevil, Bullseye and maybe some others on it,
You know... people say this, but I rather wildly disagree. I bought that Punisher and the DD, because I'm a big Punisher fan and I liked the potential for that new body. And it sucked. Looked good in theory, but it felt flimsy, the articulation still wasn't where it needed to be, and they actively fell apart sometimes during posing (the legs were terrible). They were bad figures.
The best you could argue is that they would have been fairly solid for a first-time toy company. But these were coming from the defacto masters of 4" action figures.

It's like they learned all the wrong lessons from their failed takeover of Marvel Legends and decided the problem wasn't the piss-poor articulation and piss-poor construction, but actually we just wanted shitty figures to be SMALLER. Yeah, that's it.



I don't know the lore of Solomon Witt...
He's (Sunok Studios/Solomon Witt) the utter dipshit that ran the Hell Screamerz (yup, with a fucking z) action figure Kickstarter. It ran concurrently with the first Dime Novel Legends Kickstarter back in 2016, so they were kind of cannibalizing each others' audience. It was a 4" line of EXTREEEEME futuristic soldiers. Kind of a watered down Warhammer 40k meets Halo meets Air Raiders in concept without all the cool giant space armor guys and more in the vein of cool-looking regular soldiers and pilots and dudes with jetpacks.

Pretty sure Bobby Vala (relevant to this topic) stole the skull mask design DIRECTLY from this Kickstarter since they're almost identical to the ones he did later on (Bone Smoker... Bone Sucker? I can't remember).

Anyway, it took forever, as first time AF Kickstarters usually do. He seemed to be making progress and would occasionally post pictures of what looked like prototypes and even later what looked like piles of production parts. But the updates came fewer and further between and Solomon started getting REALLY aggressive with people online asking for updates as the years rolled on. He was rude, dismissive, just generally a complete fucking asshole to anyone that even politely asked if there was a timeline for release or just wanting to know what was going on more generally.

And the updates continued to get further between and less substantial. Lots of excuses and finger pointing and 'I'm just doing the best I can' kind of shit. And ultimately, it's been 10 years just about and he walked away with almost 100k in other peoples' money and delivered nothing but excuses and some pictures of product no one will ever get in their collections.

I'm 100% not convinced that it was all a grift from the start. It seems he really was doing the thing he set out to do, but failed and refused to own it like a man and instead just kicked the ball down the road long enough to effectively disappear. So I don't think he was -intentionally- a thief. But it certainly ended up that way and I have less sympathy for him than I would anyone else because he was a fucking cunt about it literally the entire time.
 
Like a lot of my collections, the MU started as an impulse buy and then they started multiplying, and I'm eventually left wondering how did I get here. I might be misremembering this, but I think the prices ticked up and killed my interest. The only figures left are a couple Sentinels and Galactus stored in their boxes. Remember the Toybiz 4" Showdown figures packed with a game gimmick?
 
How does someone just walk away with Kickstarter money? Isn't the whole system designed as produce or refund?

Urmmm... asking for a friend.
 
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