Random Observations and ?s Re: Older Marvel Legends

It's possible Bonebreaker could land in a box set with a repainted Wolverine and re-releases of Lady Deathstrike and Donald Pierce, but I'm not sure that would happen. I'm confident it'd sell poorly.
I would argue that there's been a few boxed sets and two-packs that I fully expected to sell poorly and yet were still made. Basically anything that's ever been Amazon exclusive, for starters.

I think the niche big guys and gals need an avenue for release, even if Hasbro is only using the model a few times per year. If there were a Fan Channel exclusive as obscure as the Void, Titus, or Bonebreaker, I'd agree with you. I don't think one exists. I'm not sure they've ever centered a box set around a character like that, either.
They did a boxed set where the 'headline' character was probably Stryfe. I love Stryfe. But even as a fan of '90s X-Men, Stryfe is barely a C-list villain. I don't have definitive opinions here - I could definitely be wrong. I just wonder what the relationship with these characters really is, right? Is the point of the BAF to sell the wave and get you to buy extra figures? If so --- then clearly they think Titus is good enough to do that, which would imply he's good enough to sell as a Fan Channel on his own.
If the idea is that the -wave- is so good that it sells the lame-ass nobody BAF character, then why put a nobody like Vance Astro in the wave? Surely no one is like 'fuck, I GOTTA get Vance Astro and the second of third iteration of movie Drax -- so I guess I get a free Titus!"

No way on earth Justice and the least-known version of Namor are sales powerhouses enough to get you to just 'end up' with Void. Surely the idea is that you WANT Void, so you might grab that Namor or Justice to finish him off. Am I wrong here?

I'm just struggling to see which direction we're supposed to expect that BAFs work. Are they so popular they sell a wave, or so D-list that the wave sells them? I always assumed it was supposed to be the former, where the BAF is what invests you in getting extra figures you might skip. Hell, people here (and in the Fwoosh days) defended the BAF concept by saying it's how we get the C- and D-list regular-size figures; by slotting them into BAF waves so people will have to buy them.


So yeah, if that is true, then BAFS already sell themselves and we're never going to get one that Hasbro -doesn't- think would be popular enough to drive sales anyway. Hence, they don't need to exist and can be just deluxe fan channel releases.

I swear I'm not arguing -- just thinking aloud, maybe.

Yeeeah, but those specific examples you cite as industry problems can't fairly be leveled at ML. There's a reason they've been on the shelves longer than most other lines, so I think it's fair to give them a bit of credit for interpreting their own success correctly. The dropoff in BAFs from 2023-2024 was pretty dramatic (7 in 2023 vs 3 in 2024) and so far 2025 also looks light, so it's definitely looking like a trend.
Oh, I do give them the credit of mostly knowing which way the wind blows. Doesn't mean every decision is a good one. And, as you said, we're already seeing a seemingly drastic drop in BAF waves. So maybe I'm not too off-base with them not really being necessary or useful anymore. I'd love to know what the internal idea of what needs to be a BAF is, or even what the internal idea of what the concept is -for- is.

The lament for me around the loss of the BAF idea is cost. Initially they were a bonus. Then it factored into the cost. Then not having them at all was the same price. I'm not naive enough to think they wouldn't have found other ways to raise prices, but at least I felt like there was some value.
I think we're well past that. We're not getting away from the fact that, no matter what, they are going to find ways to balance the scales in their favor. If the BAF stays, it's going to be at the cost of paint, new sculpts, accessories, or some combination of the three. If it came to it, and we had no choice in the matter but to lose -something-, I'd rather lose the 'free figure if I buy an entire wave, which I'm not going to do anyway' rather than things actually important to the characters I -do- want to buy.

Requiring a log-in is frustrating, but I'll give it a look. I talk a ton of shit about McFarlane, but it's so nice that all of their product is listed on their website. Hasbro could do the same at virtually no cost.
You don't have to log in. Google 'Marvel Legends Checklist.' Their website is the first result, and the link brings you into the actual meat of the site, right to the Figures page.

 
Regarding the diminished continuation or end of the BAF wave concept: If I get to go SDCC this year, I'll ask our Hasbro guys at the booth and if I get the chance - bring it up at panel, although they have conveniently "run out of time" for questions the past few years.
I would suggest anybody going to do the same.
Influencers won't ask them, so it's up to us.
We may not get a definitive answer, but it's definitely worth asking.
 
I would argue that there's been a few boxed sets and two-packs that I fully expected to sell poorly and yet were still made. Basically anything that's ever been Amazon exclusive, for starters.
The exact same sets came to my mind.
No way on earth Justice and the least-known version of Namor are sales powerhouses enough to get you to just 'end up' with Void. Surely the idea is that you WANT Void, so you might grab that Namor or Justice to finish him off. Am I wrong here?
I think Namor and Justice are far more popular than Void.
I'm just struggling to see which direction we're supposed to expect that BAFs work. Are they so popular they sell a wave, or so D-list that the wave sells them? I always assumed it was supposed to be the former, where the BAF is what invests you in getting extra figures you might skip. Hell, people here (and in the Fwoosh days) defended the BAF concept by saying it's how we get the C- and D-list regular-size figures; by slotting them into BAF waves so people will have to buy them.
I think they started as the former and transitioned into the latter. It also depends on the wave and the BAF. I think a Stegron BAF would move units for a weak Spider-Man wave. Same with Armor for the X-Men.

If they retired BAFs in favor of single-carded Fan Channel releases and box sets tomorrow, I'd be fine with it.

Unfortunately, I doubt you'd get a straight answer from Hasbro about whether the BAF model allows them to make characters who wouldn't see release otherwise.
 
Having a desirable BAF certainly helps, but regardless of who it is I'm tempted to buy an extra figure or two to have a complete figure. They're banking on compulsion as much as selection.
 
I think if a number of people's Big Dude wants were to get BAF'd - Executioner, Attuma, M'Baku, Blastaar, to name four - those waves would do fantastic.

In fact, now I'm a little mad at Hasbro on all of your behalfs for not doing those characters as BAFs for decades. I'd probably buy them all, but I only really want Executioner.
 
Just give us a damn Bring on the Bad Guys Wave II and some multi-packs already and wipe out a lot of our most wanted so we can all move on:
Attuma
Nebula
Exodus
Madcap
Baron Mordo
Gladiator (Potter)
BAF M'Baku

Skurge/Enchantress 2-pack
Wizard & Trapster 2-pack
Steve Cap vs Diamondback & Death Adder 3-pack
Bucky Cap vs. Asp and Copperhead 3-pack
Sam Cap vs. Anaconda & Sidewinder 3-pack
Made-to-Order Goliath (Eric Josten) & throw in classic fin helmet Moonstone

Since Deathbird is rumored, I didn't include her.
 
I was gonna say that's a great line-up but you forgot Deathbird. :) I'd switch out one of the guys for classic Moonstone (or Meteorite!), but that's a good line-up.

Wouldn't people be pissed at a Skurge/Amora two-pack? After nine years having to rebuy her just to get him? I already have two of her - I don't need a third, even if she'd be an improvement (big on the if).
 
I was gonna say that's a great line-up but you forgot Deathbird. :) I'd switch out one of the guys for classic Moonstone (or Meteorite!), but that's a good line-up.

Wouldn't people be pissed at a Skurge/Amora two-pack? After nine years having to rebuy her just to get him? I already have two of her - I don't need a third, even if she'd be an improvement (big on the if).
I’d happily take a new Enchantress if it meant finally getting a first Executioner.
 
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