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- Apr 2, 2025
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I know the major toy companies want to tie their releases to media, but it is a little surprising that figures that they would have to pay no licensing fees, go through no licensor approvals, etc., are not more appealing to them. Like Greek, Aztec, and mythological creatures - seems like low hanging fruit. Maybe the Odyssey will be a huge hit and lead to more interest.
The first thing they'd tell you is that no licensing fees probably means no brand recognition which means no sales. The end. No licensing fees doesn't help if the product doesn't move, which would be their expectation.
The only company that took a chance on it was Boss Fight. It did phenomenally well for them. And even Boss Fight jumped at the chance to make licensed action figures.
It's definitely the risk aversion thing, though. Developing toys and getting them to market is insanely expensive (as we all know, of course). Companies don't want to do all that and then have the figures not sell. They want the stuff that the market research says will sell. They want Batman and whatever movie just came out that WE all know is going to tank, but the execs think is the next big thing (remember Speed Racer merch? Who DIDN'T know that was going to tank hard? Mattel, that's who).
Achilles is expressly described as blonde. I can't remember if Jason is too. Probably. The Greeks had this whole thing with blonde people.I've always thought of Achilles and Jason of the Argonauts as having blonde hair.