Super 7 Ultimates Thread

I still consider Super7's Robin Hood figures to be a flat out insulting betrayal of fans of toys AND fans of Robin Hood AND fans of Disney cartoons.
 
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Justice said:
Nothing official but Brian mentioned his reluctance a while back to reveal anything else because sales were not where they wanted them to be on wave 1. Kind of felt like he was trying to force people to buy in on that wave since a lot of people seem to be holding out to see if wave 2 is revealed because they are gun-shy with the way super 7 cancels lines.
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Shit I remember when you could track sold inventory on pulse in the source code, and like Hank sold like 30 figures on Pulse
 
Justice said:
What is the last Super 7 Ultimate wave of any property that went up for preorder? I'm trying to think and coming up dry.
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So... pre-orders for Thundercats Ultimate wave 12 with Safari Joe and Cruncher closed not too long ago? I think they've been doing mor Toho Ultimates as well. And Turtles... they did a recent wave of Turtles pre-orders
 
They recently closed TMNT wave whatever as well. The one with 2k3 Shredder, Casey, Foot, and Splinter.

The D&D thing is just so stupid. They must have digital renders of more characters, just put them up as wave 2. We know they don't start production until after the thing closes anyway since they've cancelled many waves at this point after preorders went up. I get that they're probably worried that their retail partners won't want to order anything if they're still sitting on a ton of inventory, but they definitely won't order any more if you never give them the chance.
 
Misfit said:
They recently closed TMNT wave whatever as well. The one with 2k3 Shredder, Casey, Foot, and Splinter.

The D&D thing is just so stupid. They must have digital renders of more characters, just put them up as wave 2. We know they don't start production until after the thing closes anyway since they've cancelled many waves at this point after preorders went up. I get that they're probably worried that their retail partners won't want to order anything if they're still sitting on a ton of inventory, but they definitely won't order any more if you never give them the chance.
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It seems like wave 1 sold really bad though. Maybe to the point where if it wasnt them trying to launch a new line it wouldn’t have gone into production in the first place

Like they tried to pivot the license elsewhere with Vecna and it still didn’t work
 
It wouldn't surprise me if the 2k Turtles are a weak seller. Most people of an age and temperament to be collecting Ninja Turtles action figures probably don't have much or any nostalgia for that version of the series and, even if they like it well enough, are probably less inclined to spend S7 prices on it.
Additionally, as much as we all love articulation -- Super7 is famously fucking awful at implementing articulation. So Super7 figures, but with MORE articulation (i.e. more massive failure points) probably isn't the selling feature that might otherwise be expected.
 
I want to say Kyle from Super7 boasted on a YouTube interview (probably Robo's channel) that the 2k3 turtles were selling very well. Now, that could be posturing and it's not like there is any incentive for him to say anything other than that, but he sounded genuine. I feel like with him you can tell when he's feeding you a company line and when he's sharing his own personal insight or enthusiasm, but I could easily be deluding myself. That second wave is likely a real proving ground for the line's future. Lot of people seem willing to buy a set of turtles and call it a day, it's another matter to go in on the villains and side characters.
 
Misfit said:
I want to say Kyle from Super7 boasted on a YouTube interview (probably Robo's channel) that the 2k3 turtles were selling very well. Now, that could be posturing and it's not like there is any incentive for him to say anything other than that, but he sounded genuine. I feel like with him you can tell when he's feeding you a company line and when he's sharing his own personal insight or enthusiasm, but I could easily be deluding myself. That second wave is likely a real proving ground for the line's future. Lot of people seem willing to buy a set of turtles and call it a day, it's another matter to go in on the villains and side characters.
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There's probably a few elements to this. The biggest one is that Kyle is Super7 and, therefore, is going to be looking at the picture from Super7's end. That means calculating orders they're getting from regular people and places like EE and BBTS. But if sales are sluggish for the retailers, that could still be big trouble for the line in short order, even if 'sales are good' at the moment.

And yeah, it could just be the same thing we hear from basically everyone at a toy company for virtually every item they sell. It's pretty rare to hear 'the sales aren't great' unless it's being followed by 'and therefore we're cancelling the wave.'

Time will tell. And you're not wrong that even good sales could turn against them quickly after everyone has the Turtles. The positive side is that 200x re-dos get brought up a lot. It's not like no one wants them. Super7 just needs to prove that they can do it to an acceptable standard for most collectors. Especially now, when that spending money isn't what it used to be and people are, presumably, going to be a lot pickier.
 
It will be interesting as well to see what impact all of the tariff nonsense has on Super7's business model as well. Ultimates is already over-priced for what we get, so huge price increases due to tariffs would likely kill them dead. I do think they had moved a fair amount of their manufacturing to Vietnam from China, though I could be wring about that, so that might help a little.

It does seem like the Deluxe line is continuing with the next wave of Thundercats showing up at Target now and several other properties getting touted for Deluxe releases - if the recent e-mail from S7 is to be believed. The lower price model may buoy them for awhile still? Though it doesn't look like TMNT is going to get the Deluxe treatment.

I know I plan to grab a couple of Deluxe Tygra and Cheetarah for customs when I find them on pegs.
 
Damien said:
It wouldn't surprise me if the 2k Turtles are a weak seller. Most people of an age and temperament to be collecting Ninja Turtles action figures probably don't have much or any nostalgia for that version of the series and, even if they like it well enough, are probably less inclined to spend S7 prices on it.
Additionally, as much as we all love articulation -- Super7 is famously fucking awful at implementing articulation. So Super7 figures, but with MORE articulation (i.e. more massive failure points) probably isn't the selling feature that might otherwise be expected.
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Funny enough, Ronald from Reddit just heard from his source that these figures' elbows can barely hit 90 degrees, even with the double joint, because they were designed so poorly.
 
I'll be surprised if the new turtles can bend their elbows past 90 degrees. Super7 is going to stick that elbow pad right in the middle of the joint and screw it up. I hope to be wrong, but I'll be pleasantly surprised if this new for them approach yields any substantial gains. I half expect them to self-sabotage the whole thing so they can point and say "See, we told you double-jointed elbows don't make a big difference!"

This thread served as a reminder that it's been awhile since an interview with Flynn appeared on Robo's channel. The last one was just before Toy Fair.
 
Misfit said:
I'll be surprised if the new turtles can bend their elbows past 90 degrees. Super7 is going to stick that elbow pad right in the middle of the joint and screw it up. I hope to be wrong, but I'll be pleasantly surprised if this new for them approach yields any substantial gains. I half expect them to self-sabotage the whole thing so they can point and say "See, we told you double-jointed elbows don't make a big difference!"

This thread served as a reminder that it's been awhile since an interview with Flynn appeared on Robo's channel. The last one was just before Toy Fair.
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Oh no! Not our monthly 45 minutes of lies, half-truths, and everything is fine and normal!
 
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