I'm guessing this is just a new SKU that is more or less what ultimates were five years ago. Most of their ultimate releases aren't really living up that description (e.g. an ultimate Grover should come with Super Grover parts, Leonardo should come with a portrait where his fucking eyes are open, etc.) and I'm guessing the window box design we saw with the TMNT/Usagi figures will be the new $38-40 SKU and this new one will be $50+. Which is whatever, costs are what they are, but this rebranding sounds stupid. Just make the existing product live up to the name - whatever it costs.