I'm guessing the window box design we saw with the TMNT/Usagi figures will be the new $38-40 SKU and this new one will be $50+.
I love how, in the current economic climate, it seems like every toy company's position is 'what if we did what we were already doing, but made it more expensive?'
Why are we assuming Randy is driving this? It was my impression that some of NECA's questionable marketing failures over the last few years, like TMNT Loot Crate and AutoT, were directives from NECA's parent company and CEO. Who is to say this is any different?I'm assuming Ultramate is gonna be an upscale figure line? I mean, Neca has a good formula for years, why reinvent the wheel Randy?
If it involves more accessories (maybe a articulated Doberman dog) im in lol
Give me Spaceballs figures, and I'll forgive the stupid name and the (no doubt) higher price point.UltraMates, eh? Finally, a figure line for the romantics among us.
![]()
(Seriously NECA, back to the pitch deck here. Y'all named it like condoms.)