Mini Comic Wave 2

As Damien says, even if we take Cocks at his word that price increases are due to tariffs, that they're passing the tariff cost on to us is also entirely on Hasbro being a greedy corporation. They could shoulder the added cost of doing business and still turn a profit. But I don't take them at their word. At all. I don't know why we would, given they stated explicitly their intention to increase profits (not just sales mind you) by *50%* over just 3 years in 2022 and we saw a steady stream of price increases before the tariffs were enacted. They attributed these to increased paint apps, or accessory packout, or loosely defined "deluxe" designations before. "Cuz Tariffs" is just the latest price increase in search of a justification.
You forgot "because COVID", "because licensing fees", "because shareholders". Yes, there is no shortage of scapegoats for the ever-increasing prices. If there weren't a tariff war going on they would blame something else.

I think my response to this will be to decrease my Hasbro buying next year by 50%.
 
It's really interesting, because I feel like I'M the one arguing that Hasbro is a greedy corporation - not the opposite.

Saying they need a reason to raise prices suggests that they care about things besides the bottom line. I'm saying they clearly already pushed prices as high as they thought they could get away with, because if they thought they could push them any higher they would have already done that. In my view, 2023 was the height of Hasbro's greed and testing the boundaries - remember that $70 Super-Adaptoid? Seems to me they pushed as far as they could before backing off slightly. I don't see any reason they wouldn't have continued raising prices in 2023 or 2024 if they thought it was worth it.

Needing to justify price increases also suggests that Hasbro thinks their average consumer is really paying attention what's going on in the world. To my knowledge, there was no announcement that went along with the latest price increases saying why they were happening - they just raised them. So if they're relying on the tariffs for cover, they're really counting on their customers to be tuned in to the news of the day and make that connection themselves. I think 95% of people aren't really paying attention to the world around them, but maybe Hasbro has more faith in their customers than I do. And you can point to the CNBC interview where Cocks mentions tariff impacts, but that's going to reach even fewer of their customers - what collectors outside of some niche online spaces saw that, or even know who Cocks is? If they're relying on tariffs as a cover to justify price increases to their customers, they're being incredibly coy about it.

For what it's worth, that press release about increasing profits 50% is from October 2022. The MSRP on standard Marvel Legends went up to $24.99 8 months prior to that, in February 2022, which is where it stayed until fall 2025. So despite announcing their intention to screw their most loyal customers, prices stayed where they were for 3 years - right up until we started a trade war.

You can acknowledge that tariffs are real and also acknowledge that it's likely companies are using them as an excuse to do what they would have done anyway. Prices have -always- gone up. There's no reason to think they -weren't- going to go up in 2025 even if Harris was president and international relations were fuckin' normal.
All I'm saying - and I will drop it after this - is that yes, we know they love to increase profits, and I assume they were already trying to do that regardless of cover or justification. But for this latest round of hikes we have "They probably would have raised prices anyway, because they've raised prices before" and on the other we can point directly at a specific policy that we know tacked on at least ~35% to their costs, which directly preceded an increase. And while we can definitely hold two ideas in mind simultaneously, in this particular case where cause and effect are pretty damn easy to sort out I think it's worth being crystal clear about the impact people's political choices are having on all of us, even in these ways that are clearly way down the list of things to be worried about. I don't think laying it out clearly in this one instance makes Hasbro any less of a greedy corporation led by a guy named after a dick.
 
I'm saying they clearly already pushed prices as high as they thought they could get away with, because if they thought they could push them any higher they would have already done that.
I think what I was trying to respond to that with was essentially that this logic means prices would never go up, because companies would set their prices at the highest possible point right away and could never go up from there. There's -always- a higher price you can get to if you can find the right justification, was my point.

I think we mostly don't disagree on anything of merit, and are maybe just not aligning on very specific, and very minor points.
 
I think about this every time I buy art supplies.
This comes up with book pricing all the time, because if folks knew how much it costs to produce a book, even a digital book, it's an INSANELY good bargain that hasn't gone up in decades. Gaming books in particular are, arguably, brutally underpriced, but if you charge enough to actually make a small profit on your book price the public will take a steaming shit on your head, virtually.

But of course the problem is alll us peasants are underpaid. The products are often priced correctly, or even underpriced for what it costs to produce them, but seven guys control 99% of the available capital in the entire world. If we were all being paid correctly instead of dealing with wealth-hoarding sociopaths, action figures would be affordable, books would be affordable, RENT would be affordable. Wage suppression is the real villain in all these discussions about what things should cost and who should be allowed to like... enjoy being alive.

We're at a point where anything other than ramen noodles is a "luxury good" but it's not even really about what's being charged, it's the fact that every single person works for a CEO making 1,100% more than their worst paid worker and really what we need is some guillotines and a few more guys named Luigi.
 
This comes up with book pricing all the time, because if folks knew how much it costs to produce a book, even a digital book, it's an INSANELY good bargain that hasn't gone up in decades. Gaming books in particular are, arguably, brutally underpriced, but if you charge enough to actually make a small profit on your book price the public will take a steaming shit on your head, virtually.
A thing I can't get away with saying most places, is I've been consistently impressed with MCDM's pricing their stuff like they actually put effort into it. And like, I grant, I'm in Colville's ecosystem and have been for a while, but I believe him when he talks about the way his company works on stream, how he pays his own workers and how they pay testers and such. And the reason I believe that is because, so far, every single professional I've seen working with him up to now, including many who also work at WotC and similar places (and several who existed in the part of the AAA video game ecosystem), have nothing but glowing reviews of MCDM's business practice.

Like, are the Draw Steel core books pricey? Yep. Do I feel like it's probably correct for what went into them? Also yep.
Wage suppression is the real villain in all these discussions about what things should cost and who should be allowed to like... enjoy being alive.
A-fucking-men. There's that thing where, every time I talk to comic folks they basically have the story that page rates haven't gone up since the 2000's... and that decade keeps getting further and further away. Shit, I've mentioned elsewhere I recently entered middle class in my early 40s after never making more than 30k previously and due to my cheap hobbies it feels like I'm suddenly a Rockefeller compared to where I was. And still dudes like Musk lose several times my annual paycheck in their couch cushions and won't notice. Hell, one bad health report and even my relative luxury now would go up in smoke.

It is bananas to me that there hasn't been a massive, extremely violent rebuke of the owner class. I'm not surprised, it's very easy to keep a population distracted, but I feel like if more people knew just how bad they're being screwed at an institutional level by like, less than 500 people, a crowd would form to fight for the privilege of tearing those people to pieces with their bare hands.
 
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I think we mostly don't disagree on anything of merit, and are maybe just not aligning on very specific, and very minor points.
No doubt! I enjoy the conversation though.

The real kicker will be when Hasbro figures out how to link targeted dynamic pricing to our online profiles. Suddenly everyone named Damien is being charged 4x MSRP for the new deluxe Kylun....
 
A thing I can't get away with saying most places, is I've been consistently impressed with MCDM's pricing their stuff like they actually put effort into it. And like, I grant, I'm in Colville's ecosystem and have been for a while, but I believe him when he talks about the way his company works on stream, how he pays his own workers and how they pay testers and such. And the reason I believe that is because, so far, every single professional I've seen working with him up to now, including many who also work at WotC and similar places (and several who existed in the part of the AAA video game ecosystem), have nothing but glowing reviews of MCDM's business practice.

Like, are the Draw Steel core books pricey? Yep. Do I feel like it's probably correct for what went into them? Also yep.

A-fucking-men. There's that thing where, every time I talk to comic folks they basically have the story that page rates haven't gone up since the 2000's... and that decade keeps getting further and further away. Shit, I've mentioned elsewhere I recently entered middle class in my early 40s after never making more than 30k previously and due to my cheap hobbies it feels like I'm suddenly a Rockefeller compared to where I was. And still dudes like Musk lose several times my annual paycheck in their couch cushions and won't notice. Hell, one bad health report and even my relative luxury now would go up in smoke.

It is bananas to me that there hasn't been a massive, extremely violent rebuke of the owner class. I'm not surprised, it's very easy to keep a population distracted, but I feel like if more people knew just how bad they're being screwed at an institutional level by like, less than 500 people, a crowd would form to fight for the privilege of tearing those people to pieces with their bare hands.

Honestly, I sometimes think the only thing keeping an a angry mob from ripping those 500 people limb from limb is we’re too overworked and tired to do it, and we know that upending the system means we probably don’t get the next season of our favorite tv show.

Colville is apparently one of the few game company owners who pay a living wage. Paizo attempted to union bust, ffs. Honestly some of the posted salaries for WOTC are respectable but I would never apply to a company requiring in person work if they hold layoffs as often as Hasbro does. Contractor, absolutely, but ft is a huge risk.

Comic creators haven’t had a pay raise in like 30 years and that’s why we have gofundme pages whenever one of them gets cancer. We live in hell.


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We're at a point where anything other than ramen noodles is a "luxury good" but it's not even really about what's being charged, it's the fact that every single person works for a CEO making 1,100% more than their worst paid worker and really what we need is some guillotines and a few more guys named Luigi.
Yup. Our quality of life will only continue to sink as long as we allow there to be an entire class of society that exist only to leech off the system without contributing anything to it. Steph Sterling actually just put up a video about this (specifically about the video game industry and AI) that's worth a watch. It's just catharsis. No new information. But nice to hear someone else rage about an entire section of society that only takes while calling themselves 'job creators.' Fucking scumbags.

It is bananas to me that there hasn't been a massive, extremely violent rebuke of the owner class. I'm not surprised, it's very easy to keep a population distracted, but I feel like if more people knew just how bad they're being screwed at an institutional level by like, less than 500 people, a crowd would form to fight for the privilege of tearing those people to pieces with their bare hands.
Conservatives in every developed nation have spent lifetimes destroying their education systems and gaslighting their (usually religious) base to MAKE SURE that, actually, the people that want everyone to have better lives are the real enemies and not the CEOs with the combined wealth of a medium-size nation.



The real kicker will be when Hasbro figures out how to link targeted dynamic pricing to our online profiles. Suddenly everyone named Damien is being charged 4x MSRP for the new deluxe Kylun....
Don't give them any ideas. I'm sure if they could figure out how to make it work, it'd be instituted tomorrow.
 
Really like Feral a lot. Haven't compared her color to Wolfsbane yet. Hoping I find Rachel soon.
Wolfsbane is a darker tan than Feral, who is much more orangey in comparison. Feral is also a little taller. The heads are similar styles, but Wolfsbane has a more human look. Feral has little to no fur as well.
 
Feral was my only real want from the wave, but the rest (minus Surfer) were great to get in one wave. I have no need for her, but feel I should pick up Rachel Summers at some point, just because of her connection with Cable.
 
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