Honestly, I was pleasantly curious about this line until I had a Chronicles figure in hand and now I'm chomping at the bit. There's a lot of potential there. And Todd's making it it really difficult to give a shit about his last year with how bad the releases have been to get.
What really want is something between Icons and Essentials scale but that doesn't feel like it's going to snape off at the joint if I don't treat it with kid gloves. A well-articulated Justice League who can take a dive off a shelf if the cats get up there but still be fun to pose and feel like they belong together. There have been some good figures in McFarlane, but CONSISTENT is not the word I'd use for them. There's less variety in, say, Masterverse, but they were pretty good and very consistent. (Funny enough I'm irritated that Chronicles is so much better than Masterverse because I LIKE and want to KEEP my Masterverse but their character roster is small enough that I could have a replacement set in a few years, while I'm ready to dump the McFarlane figures if Mattel's adult collector line is good but it'll take forever to get stuff like Constantine and Zatanna, Ollie and Dinah, Wildcat, Catman, etc., so I might end up holding onto a lot of favorites for longer than I might normally want to just so I have one of those characters in my collection.)
The kids' line clearly is a kids' line, but if they had a similar aesthetic but with far, far better ROM I'm very interested. Here's to hoping the economy isn't a dustbowl by the time the line kicks off.