And on queue they'll show a nice deluxe version of Iceman at SDCC with ice slide and all....
The only Medicom/MAFEX product I've ever purchased was 1/6th scale New 52 Superman because I won a blind auction for him at a local comic book store for $20 (retailed for nearly 10 times that at the time). I think that everyone else just assumed that it would go so high that they didn't bother bidding, or everyone just really hates New 52 that much. In general, I just refuse to pay Medicom's prices and have never seriously considered any of their 1/12th scale figures for that reason alone. Now that the bootleg versions of those are getting significantly better, it's even less likely that I ever would invest in the real deal.