How can Joe get little sausages and fish and we can't even get yellow boots on Jean?
I just pulled all my Classifieds out of their storage box and displayed them this weekend. As I was getting their weapons in their hands and posing them up I began to notice something pretty incredible: Not one figure that I pulled out of the box (we're talking maybe 50 or 60 figures) are what I would classify as a "dud" or "low effort". It took me a long time because with each figure I was taking my time looking at all that was packed in with it, whether it's the sculpt or the (tons of) accessories or the paint job.....I was soaking in each figure. My internal head conversation with myself as I looked at each figure was something along the lines of, "Dude, look at this. Guy's sweet!" repeated 50 to 60 times over. That set up took a while.
IMO, there is a disparity in quality between GI Joe Classified and Marvel Legends that is tremendous, so much so that you cannot just blame it on licensing. Every toy company deals with licensing. It's not some insurmountable handicap that takes your toy line down from a GI Joe Classified level to something that is "just OK" most of the time.
I think ML does a decent job on the A-listers. When a Thor or a Cap or a Hulk or an Iron Man come out, they are usually pretty good, they get the best effort. Their recent Punisher and Ghost Rider--great! Then you get to the c and d listers, the lesser-knowns, and a lot of the times it's just Hasbro cranking them out on a buck that you own dozens of already just to get it out and sell it to you again. (And yes there are exceptions to this, Power Princess is the best Wonder Woman figure ever, ROM was good). Then you go over to GI Joe and you see your A listers with great figures--Duke, Snake Eyes, Storm Shadow, Cobra Commander, but then you get your c and d listers and they get nothing less than the best treatment as well--Snow Job, Road Pig, Scrap Iron, Blowtorch, Raptor, Frag Viper (Frag Viper?!?!?!).....I could go on. There are no duds. The quality is consistent. Rather than licensing, I'm more willing to blame complacency and the knowledge that the fans will probably buy something regardless. When the company making your toys hears stuff like, "How could they leave this obvious detail out? I'm going to have to paint it myself". "I've been waiting forever for this character, I wish it was better, but this will be a place holder for now." "I've been waiting forever for this character, I wish it was better, but I have to complete my team", they know they've got you and can give just about whatever effort they like.