I swore I wouldn't talk about the Eternals ever again like less than 24 hours ago, but: I love that movie, I love those action figures, I love that wave, but it really did feel like Hasbro / Disney bet the farm on it and will resent everything about it forever. It's an art house film in the middle of the most mainstream, family-friendly franchise in the history of movie franchises. It's exactly the kind of movie the cast and crew are proud of but the studio is ashamed of, which bums me out. But I do have the whole wave separate from the rest of my MCU stuff so I can pop it out any time I want to. They're beautiful figures. Elegant, even. It's a damn shame they sold so badly.
But also I feel like the MCU figures have been knockouts for years and not doing well enough to be taken seriously. The What If figures? Gorgeous. Moon Knight? Ok Mr. Knight's a bit gummy but Konshu and regular Moon Knight are bangers. The Marvels? BEAUTIFUL figures. The Hawkeyes? Unf, chef's kiss. Jimmy Woo? Casual Loki, Old Man Loki, Sylvie, Mobius? LOVELY. The Zombies? I hate Zombies and those figures are fantastic. Falcon and the Winter Soldier figures? Sweet. She Hulk? My only complaint is we didn't ALSO get Jennifer in human form too. Beautiful figure. (EDIT: Shit, Shang-Chi! Those figures are DELIGHTFUL. And the Thunderbolts! Amazing!)
I really feel like Hasbro went balls out for like, 3-5 MCU waves and just didn't hit the numbers they wanted. And this is why we won't get Wonder Man and Trevor. Which bums me out, cos goddamn, those TV/movie figures weren't just good movie likenesses, they were GREAT ACTION FIGURES. I dare you to pose those Hawkeyes and not think they are fun AF, y'know?