Not to drag arthouse horror too much, there's a ton of it I like (one of my January project recs for my movie Discord was Memento Mori, which is basically a South Korean nonlinear sad lesbian school melodrama but with ghosts; in other words, the perfect movie), but that's an unfortunate thing that it doesn't have access to the good-bad failsafe. When you're underplaying the drama and scares, aiming for a slower burn with a desaturated emotional palette, you tend to lose the absurdity. It's like how there's a ton of a lousy mumblecore films out there but none of them are really memorably bad unless we're really stretching the definition to sneak The Room into the genre.
I think if you've managed to make an arthouse horror with a character design and persona so instantly identifiable you can realistically get an action figure and Halloween costume out of it, you've done something pretty special. That arthouse/populist divide is hard to bridge, especially in horror where fans can be resistant to any subtext or flourishes perceived as pretentious (even though I could go on for hours about what Nightmare on Elm Street REALLY MEANS) - I don't think it's coincidence that years of A24 discourse coincided with the Terrifier series, which is a DBZ-level escalation of slasher film tropes and literally nothing else. So respect to Zach Cregger and Amy Madigan on that. The more I talk about this, the more I want that Gladys Toony.