Omg thats bragging, its you, you're the problem! Jk jk jk
From what we know, Marvel is incredibly strict about their merchandise which has impacted Legends pricing, marketing and character selection/availability. On the subject of the internal Slack conversations, I'm willing to bet the Marvel feedback on where the KITH branding would be was a point of hot contention. I'd bet Dan worked his ass off to make this work at all, and made a ton of concessions.
But you know what I love most about this release? It sort of unofficially but officially confirms that the Jada Street Fighter line (which is the current SF line I chose to collect) is the sibling line of Legends. And I like that.