Super 7 Ultimates Thread

Ah yes. Those 45-minute interviews we've all come to know and love. Or the S7CJ (Super 7 Circle Jerk) as I've come to call it.

I hope someday S7CJ is a droid in Star Wars that is just full of s***, and condescendingly reassures everyone that everything is fine.

You know, I forgot, but I never bought the new Ultimate figure of Rat King. I tried to get every unique character that was an Ultimate of a Playmates representation. Honestly, I wonder if Rat King will be the last Playmates-esque Ultimate TMNT figure. At least of unique characters. I could see some Playmates styled Turtle Variants still happening.

But I do need to get Rat King to finish the set.
 
I don't have Rat King yet either but I've soured on the line since they stopped doing vintage upgrades. I'll grab him on sale if he makes it that far.
 
Honestly, that might be what I do too, Justice. I don't really feel like I HAVE to have him. That was the plan, but I kind of soured on them like you. And as I said, they may never do another Playmates themed unique character in their Ultimate line. So, it's not like they are going to make everyone from the Playmates line. So, I may very well just wait for a sale as well. And if I don't get it, I won't have any regrets.

But I don't collect any Ultimate figures from Super7 anymore. I don't collect anything from Super7 period. I wish them well, but I just don't want anything they've done over the last year or two.

But I do consider Rat King, and I have thought about maybe getting the comic Conan and Krull figures.
 
I'm basically done with them unless they continue their Dungeons and Dragons line. I've got all I need from Thundercats and Silverhawks. Honestly I just don't see Super 7 lasting much longer with the tariff situation. Ultimates were too pricey as it is.
 
Yeah, Super 7 prices are already high. What are they, $65 an Ultimate now going off that Wave 2 of 2000's TMNT? It always felt like they asked a bit too much for their products. They are a smaller company though, producing less quantities, and paying licensing fees. So, I always tried to think that and give them a little understanding. But still. They still seemed priced high. Especially given some of the QC issues and overall quality of the figures.

And the thing is, I really think all this Tariff stuff will be worked out. Historically, it's just a negotiating tool and deals are made. But prices were and are going to go up a little anyways just due to costs of labor and material even if everyone made the best tariff deals possible between one another.

And I just don't think anyone is going to be willing to pay say $70 for a 7" Super7 Ultimate figure if there are no tariff issues. But definitely not $90-$100 or more if there are tariff issues. Because I feel like $55 felt like a stretch to most people when it became that price years ago.

But I agree. Super7 being smaller, overpriced, and not the best quality, probably won't survive too long, tariffs or not.

I can't believe they charge like $20 or more now for ReAction figures!
 
What will likely end up happening is Super7 will just stop doing Ultimates and stick with Japanese inspired tchochkes. Brian never really wanted to go into that realm, anyway. His bread and butter is the vinyls and stuff, but he knew actual figures would be where the money was.

Depends really all on what his new masters want to do. Y'know, the ones he claims don't exist and he's still definitely, TOTALLY still in charge.
 
So.. honestly I really like the Super7 Rat King figure. He's maybe a little taller than I expected, and I got him specifically and only to use the 'handsome' head on. He's one of my favorite Ultimates from TMNT so far.

And as for future Ultimates... I can't imagine them continuing for long if the price climbs too much more... but I'd be tempted to stick around for a handful of properties - Tiger Sharks, Blackstar, Thundarr, Herculoids, Mighty Mightorr - if they kept cranking out Ultimates of those properties I'd stick around as long as they could keep going...

But I'd be even happier if they pivoted more to the Deluxe model, with fewer accessories and more basic packaging at a lower price point.

I get why people pile on the shilling Brian does...and I'm no apologist for the many, many missteps Super7 has taken with numerous Ultimates properties.

But I still really like the various Thundercats, Silverhawks, and Conan Ultimates I have and so would welcome more.
 
I'm trying to think of any properties that Super 7 could get the rights to and make Ultimates of that would cause me to crumble and buy them. Honestly now that Neca is doing Sesame Street and Jada is doing Scooby Doo, I really can't think of any.
 
I can literally think of nothing I want anymore. BigBad doing The Tick literally fulfills the last of my wants.

Sorry, there is one, but I know no one will ever touch it EVER: Reno 911! To have even a Dangle action figure...
 
Funny enough, Ronald from Reddit just heard from his source that these figures' elbows can barely hit 90 degrees, even with the double joint, because they were designed so poorly.
This is quite literally the least surprising thing I have read or heard in all of 2025 thus far.
And it would surprise me even less if this was a form of self-sabotage because Brian cannot fucking handle the idea that HIS way might have been wrong, so he's gotta make sure these figures aren't 'better' than the stuff that was being done the way he wanted.

Ah yes. Those 45-minute interviews we've all come to know and love. Or the S7CJ (Super 7 Circle Jerk) as I've come to call it.
I love Veebs and I've always really tried to give him the benefit of the doubt on that, but I still just don't understand the point of it.
I understand that you want to play nice to continue to have access, right? I get that. But if that access only ever gets you the circle jerk, then why does the access matter? I, personally, would never have any interest in having the access to interview anyone if I was never going to be allowed to ask real questions and get real answers. That's just a waste of everyone's time. And I don't understand why we need a 45 minute commercial for Super7, which is all it is when he's not willing to answer any legitimate questions and respond to legitimate problems.

Yeah, Super 7 prices are already high. What are they, $65 an Ultimate now going off that Wave 2 of 2000's TMNT? It always felt like they asked a bit too much for their products. They are a smaller company though, producing less quantities, and paying licensing fees. So, I always tried to think that and give them a little understanding. But still. They still seemed priced high. Especially given some of the QC issues and overall quality of the figures.

And the thing is, I really think all this Tariff stuff will be worked out. Historically, it's just a negotiating tool and deals are made. But prices were and are going to go up a little anyways just due to costs of labor and material even if everyone made the best tariff deals possible between one another.
Not to pick on you, SC, but I do want to push back on two things here just a little. Tariffs are not 'just a negotiating tool.' The whole 'deals are gonna be made' thing is Republican spin. This is not how tariffs are supposed to be implemented and statements like yours, and I don't think you intended it this way, do nothing but normalize really abnormal, psychotic, and dangerous behaviour. Also, I think it's naive to say it'll all be worked out when the ramifications of the world's lack of trust in the USA will not be fixed for years, perhaps ever, even after the tariffs are 'worked out.'

Also, I fucking hate the excuse that Super7 is a smaller company. They're not. Super7 has entire walls of product at Toys R' Us, and is carried en masse by every online toy retailer and MOST brick-and-mortor toy/comic shops on the US, Canada, parts of Europe, and parts of Asia. Super7 LOVES to put on the facade of being the little engine that could, but they effectively have the same footprint as someone like NECA.

Nor are they producing small quantities of product. Like I said, these things are carried everywhere. While the production runs are certainly smaller than Marvel Legends or WWE figures, I'd argue they're comparable to a lot of other retail lines like Jada's Street Fighter. I'd be willing to bet that the average production run of TMNT Ultimates is similar to the average production run of a single Marvel Legends Target exclusive. Like I said, these things are -everywhere-.

Super7 intentionally fosters this idea that they're the little fish trying to survive among the sharks. It's bullshit purpose-designed to guilt/trick you into overpaying for everything.

What will likely end up happening is Super7 will just stop doing Ultimates and stick with Japanese inspired tchochkes. Brian never really wanted to go into that realm, anyway. His bread and butter is the vinyls and stuff, but he knew actual figures would be where the money was.

Depends really all on what his new masters want to do. Y'know, the ones he claims don't exist and he's still definitely, TOTALLY still in charge.
I've been banging the 'Brian hates modern action figures' drum for years. I really don't think people get how much he doesn't want to make articulated, modern-style action figures and how much he doesn't even like them. I'd be surprised if his QC of factory samples even includes taking the figures out of the box.

And as for future Ultimates... I can't imagine them continuing for long if the price climbs too much more... but I'd be tempted to stick around for a handful of properties - Tiger Sharks, Blackstar, Thundarr, Herculoids, Mighty Mightorr - if they kept cranking out Ultimates of those properties I'd stick around as long as they could keep going...

But I'd be even happier if they pivoted more to the Deluxe model, with fewer accessories and more basic packaging at a lower price point.

I get why people pile on the shilling Brian does...and I'm no apologist for the many, many missteps Super7 has taken with numerous Ultimates properties.

But I still really like the various Thundercats, Silverhawks, and Conan Ultimates I have and so would welcome more.

I think both things can be true. I mean, I like some Super7 products myself. At least well enough. Rocker Leo is one of my favorite figures, and they actually did a pretty legitimately good job on him. I just wish ALL of their figures turned out like that, when in reality most don't. I think, as we've discussed before, that's why I actually get so mad. It's very easy to dismiss a company that just makes trash. Like Funko POPs or whatever. It's so much more frustrating and, in fact, enraging to see a company that consistently can get so close to making something good and just constantly fail to do so with laziness, stupidity, and bafflingly moronic decisions.

To me, if things continue as they are in the world (not just tariffs, but the economy in general), the only thing that will save Super7 is if Brian is silenced and the greed is stunted. They need to find a product somewhere between the regular Ultimates and Deluxe figures, and they need to come up with a better price. Even if the general public never gets wise to their 'small company' bullshit lie, it won't matter if no one can afford their stuff. But I don't think people are super excited to pay huge prices for a poorly-engineered figure with two accessories, either. They need to focus on quality and value. I'm just not convinced Super7, under Brian Flynn, can do that.
Or wants to.
 
Super7 is a smaller company in my eyes. The amount of money they generate is nothing comparatively speaking.

Super7 is not even one of the Top 25 Toy Companies in the world. I don't know if they are even in the Top 40. And you mentioned NECA, I consider them a smaller toy company as well. Again, not even a Top 25 toy company.

The amount of product they make compared to Hasbro, Mattel, LEGO, Funko, Spin Masters, Playmobil, McFarlane, Jakks, MGA, etc. is drastically less. Their sales are drastically less. So, that's why I consider Super7 smaller. Because Super7 is next to nothing in the grand scheme of things in the toy industry.

And when I give smaller companies like Super7, NECA, Nacelle, etc. or smaller a little understanding or benefit of the doubt, that is on me. It is just my own curtesy for the reason they are smaller, and they are trying to make it and compete in a world full of giants during a time when toy buying is dying. My curtesy to these companies is my own though, and never because any of their excuses.

And I do still expect these companies to execute. I do expect them to learn and deliver. And that is one of the main reasons I have quit buying Super7. They don't learn, and I feel like they don't care. Still, I feel I always tried to give them and all smaller companies some benefit of the doubt just because I appreciate them, whether I buy their products or not.

It's someone trying, and it's someone offering alternatives and variety which is fun. I suppose I just appreciate it.
 
Super7 is a smaller company in my eyes. The amount of money they generate is nothing comparatively speaking.

Super7 is not even one of the Top 25 Toy Companies in the world. I don't know if they are even in the Top 40. And you mentioned NECA, I consider them a smaller toy company as well. Again, not even a Top 25 toy company.

The amount of product they make compared to Hasbro, Mattel, LEGO, Funko, Spin Masters, Playmobil, McFarlane, Jakks, MGA, etc. is drastically less. Their sales are drastically less. So, that's why I consider Super7 smaller. Because Super7 is next to nothing in the grand scheme of things in the toy industry.

Let me offer you an alternate way of thinking about this - which you can accept or not. Just something to consider. You don't have to respond or anything. I swear I'm not looking to cut you down or have a fight. Just offering food for thought if it interests you.

Is Target a small company? Before you say 'of course not' -- keep in mind that their annual revenue is literally 99% less than that of Walmart (~105b vs. ~977b). Dollar General only made about 57 billion dollars.. so I guess they're basically miniscule?

'Small by comparison' doesn't work as a justification for the type of conversation we're having, because -relative- size is immaterial after a certain point. That's why I made the very distinct comparison of a run of TMNT Ultimates versus a run of a Target Exclusive Marvel Legends figure probably being comparable. A company that makes, let's say upwards of 25m/year (as NECA claims to), isn't small by any reasonable metric. Because by 'small' - we're specifically referring to their capabilities to negotiate material prices, factory rates, production run sizes, etc.

A company cannot claim to be 'small' while having their product readily available in thousands of stores across multiple countries. That spits in the face of what it means to be a small company and have limited resources. Super7 isn't hat-in-hand, humbly begging a factory in China to please make some room for them between the 'real' clients. They're churning out hundreds and hundreds of thousands of action figures per year that are being purchased en masse by large, mid-size, and small retailers all over the world. If you can call that a 'small' company, I really don't understand what metrics we're using to make this determination or how they could possibly be applied on a larger scale.

What I can say is that allowing Super7 to posture as a 'small' company while enjoying all the benefits of not being very small at all, allows them to continue gaslighting their customers into believing they don't have any choice but to overcharge them. They do have a choice. People just need to stop letting them have their excuses to make the wrong choice so that Brian can keep overpaying himself to be the dumbest guy in every meeting.
 
As an aside, I am surprised at how far off I have fallen from both Super7 and Robo/Veebs in the past 6 months/year.

Super7 was already a bit of a tough sell for me in Canada because of the exchange rate and pricing. I mean Ultimates were starting around $75 for a regular release. So after tax, for me, that was $85. Now exchange rate, etc. etc. blah blah blah. Ask yourselves if you would be willing to pay $85 in your local currency for an Ultimates figure? So that really limited me to Super7 lines that were not being done by anyone else (Thundercats, Silverhawks). However the price just became too much of an issue and I have fallen off now. The deluxe offerings are an interesting in-between offering, but still a tough sell at $50Cdn after tax. I'll probably use it for things like Tygra (more accurate look, while keeping the Ultimates accessories). Otherwise I don't see much of a need to keep supporting Super7 even if they get other licenses that no one else is doing figures for anymore.

As for Robo/Veebs I just kind of don't know why I am a subscriber anymore. One of things I enjoy from content creators is live streams. It is kind of like just sitting in on fellow collectors chatting about toys. They used to regularly do that, but now they hardly ever do live streams anymore. So their channel doesn't really offer me as much in the way of content I enjoy anymore. I am still subscribed more out of just kind of forgetting I am more than anything. I think their old agreement with The Fwoosh probably kept them on a schedule and maybe that is what forced their hand for content. However since they left it seems like they haven't been as consistent. Again just my opinion.
 
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