I missed out on Elric despite planning my night around the drop. I mostly feel fine about it because my wanting Elric was a hypothetical thing to start with. It was an "If I like the second book, I might want one..." kind of thing. I only intended to grab one tonight because I knew it was my last opportunity.
Something about Elric has been bothering me, though, and I couldn't place it. I finally realized it's that the design they released is so similar to Berserk's Guts that it'd be a hat on a hat in my display. If I like the second book and want a figure, I'll be much more interested in one of the other designs anyway.
This has changed my feelings about Harvinger Studios, though. They were my good guy alternative to 4H. Not so much anymore.
Either that or word really got out about him.
I think this is exactly it. Major toy reviewers were singing the praises of how Elric is one of the figures of the year. I planned my evening around this drop because I knew it wouldn't last more than 15 minutes, no matter how much stock they had. Granted, I didn't think it'd sell out in less than a minute.
I understand it's hard to gauge the perception of your product when you live and breathe it every day, but before/after Elric felt like a tangible shift to me. If they only had 250 units to sell, they should've known it wouldn't last more than a few minutes. If I were them, I wouldn't have advertised the Elric drop at all. I expected to get one—especially having set a fucking alarm—and I had no shot. The 20 seconds it took to receive my 2FA code probably doomed me.
Artificial scarcity is a bullshit business model, too. It's one of the reasons I quit on Mezco. It's true that I fell out of love with high-end soft goods figures when MAFEX came around, but I find Mezco so unsavory that I avoid buying from them even if they're selling something I want. Mezco has done a ton of other things to warrant that reputation (ignoring customer service requests, using exclusivity/limited releases to generate hype, charging asinine shipping fees, and screwing customers out of rewards points, among many other things), but artificial scarcity and other shitty anti-consumer practices go hand in hand.
I hope they see real backlash from this nonsense, and I hope it inspires some soul-searching. I don't think it will.