From SDCC 2006, Stan the Man Lee:
There's a whole lot of things that I can say about Stan. That he started as an assistant (gofer, actually) for his cousin's husband, Martin Goodman, at the newly minted Timely Comics in 1939. That Stan rose through the ranks of the company quickly and by late in 1941 became the editor in chief, head writer and art director. How in 1961 Stan, along with Jack Kirby, Steve Ditko and a few other very talented artists, helped usher in Marvel's Silver Age. They created the Fantastic Four, Hulk, Iron Man, Thor, Spider-Man, Dr Strange, the Avengers, X-Men, Daredevil, SHIELD, the Black Panther and the list goes on. Stan wrote his stories for an older slightly more mature audience than DC and the other comic book companies and it worked. It turned out there was a real appetite on High School and College Campuses for these types of fantasy tales that addressed more serious themes and featured heroes who had feet of clay. Marvel clicked. They really clicked.
Yes, I could tell you that and a whole lot more. But why? You already know all that.
Here's something you may not know. Let me ask you a question. Who is the most important person in Marvel History? I can tell you right now that without this individual, there would be no Marvel, not as we know them today. The company wouldn't exist.
No, it's not Stan. And it's not Jack Kirby, Steve Ditko, John Romita Sr or Martin Goodman.
Give up?
It's Stan's wife, Joan Lee. We owe it all to her.
Let me explain.
Stan has told the famous story about how his publisher, Martin Goodman, was playing golf one Saturday in 1961 with the publisher of rival DC Comics, Jack Liebowitz. Jack told Martin that he had a book that was selling well for his company that featured a group of superheroes called the Justice League of America. Martin, sensing an opportunity, ran to a pay phone as soon the game ended and called up Stan. "Create a team of superheroes now", he bellowed over the phone. Stan said sure, why not. And then hung up the phone.
(Quick aside: There are some doubts that the "famous golf game" ever actually happened. Jack and Martin have both gone on record as not remembering it. What likely happened was Stan and Martin were going over the sales figures for the competition's comics and saw that Justice League was a best seller, so they decided to get on the superhero bandwagon. But the golf story is more colorful and Stan loves spinning a good yarn, so we're gonna go with that.)
Stan's first thought was to bring back the Timely golden age heroes. Captain America, Sub-Mariner, original Human Torch ... but, been there, done that. See, at this point in his life, Stan felt like he needed a change. He wanted to get out of the comics industry, get out of New York, move to Hollywood and get a job in the new field of Saturday morning cartoons. He had worked in comics his whole life up to that point but nothing much was happening. They did all kinds of comics. Superheroes in the 40's, Teen comedies, westerns, horror, sci-fi, funny animals, suspense and war books in the 50's ... they sold ok but not great. Stan saw comics as dead end and he wanted to be famous. So he talked it over with Joan. She was an actress and liked working on stage, but she was fine with moving to Hollywood. But, she told him, "Stan, You're 40 years old. You've spent your entire adult life working in comics. Before you give it all up, do this one last book for Martin. But do it the way YOU want it. Write the kind of stories that you would enjoy reading if you were a fan."
Sage advice from a wise lady. So Stan got together with Jack "King" Kirby, and together they created the Fantastic Four. And the world would never again be the same. And that's not mere hyperbole. That is an undeniable fact.
Back in those early days of comics, the publishers felt that their readers were mostly children. You read comics from about the time you learned to read until you were 12 or 13, and then you stopped. There really wasn't any such thing as comics for adults. But the Fantastic Four came along and everything changed. The heroes didn't wear costumes. They didn't have secret identities. Everyone knew who they were. They had distinct personalities. They argued and bickered a lot. The villains had real motivation. They weren't bad just simply for the sake of being bad. If you were an adult and read that, you might think it was pretty cool. And that's what happened. All of a sudden the Marvel offices started getting fan mail. Newspapers and radio stations wanted to do interviews. Fan clubs were set up. I myself joined the Merry Marvel Marching Society. Those days were great.
And really, we owe it all to Joanie Lee.
Some of Stan's best:
A blast from the past, penciled and inked by Mirthful Marie Severin:
Excelsior!
8 Days Until SDCC 2025!