Super Powers

Something that occurs to me: I just can't figure out what the goal of this line is. I mean, reviving an old line for nostalgia sales with cheap-to-produce figures, that much is obvious. And certainly some character choices speak to that - if you were collecting Super Powers in the 80s, there are components of this line that make a lot of sense: classic villains that didn't get made the first time around, characters who would become prominent in the post-Crisis era, characters incorporated into DC around that time like the Charlton characters, even a notoriously limited original-line character like Cyborg. And I'm not saying that modern characters getting this treatment is a bad thing. I just don't know what the real direction here has been. Like, you'd think a big goal would be to fill out the most prominent teams from the era, right? JLI, New Teen Titans, maybe even get some Suicide Squad or Infinity Inc. characters in there or finish off the Satellite League.

Normally I'm not a fan of nostalgia for nostalgia's sake, but when you're reviving an old line in the same format, I think there's a fair assumption that a big part of your market's going to be people who collect the old line. And I wonder if those collectors are being totally served when you can't even give them a Supergirl or Catwoman to go with their old figures.
 
I think the original goal was simply to have a cheaper offering that would appeal to kids. If they managed to pull in nostalgia sales along the way, then all the better, but I don't think that was the primary goal. I doubt Walmart went so heavy on this line in the beginning just for the sake of selling to adult collector's. When the kid sales perhaps didn't materialize in the way they had hoped, you start seeing a shift in character selection. There was also some influence on the inside as well. I forget the name of the McFarlane employee, he was on Toy Anxiety or Gotham City Tonight a while back, but he talked about advocating for more accurate bodies and better character selection.

I think, ultimately, they had one goal in mind and then pivoted mid-way through when they saw the audience was more nostalgic adults than kids. Or, we are just giving them too much credit, and they never really had a solid plan in place. Given the haphazard way McFarlane Toys has handled DC Multiverse, it certainly wouldn't surprise me. In the end, I don't think it matters, because most indications out their point to this line being dead.
 
i missed out on the exclusive set of 4. wasnt able to buy the day it went up.
my only holes in the collection are the ones with the super limited availablity... the early walmart black manta and reverse flash, and the newest set of 4...
but im only gonna jump thru so many hoops... not gonna pay sky high prices
 
i missed out on the exclusive set of 4. wasnt able to buy the day it went up.
my only holes in the collection are the ones with the super limited availablity... the early walmart black manta and reverse flash, and the newest set of 4...
but im only gonna jump thru so many hoops... not gonna pay sky high prices
Many folks in the U.S. got them from international sources in places like Canada and Australia. Unfortunately, that seems like it will be a lot harder and/or more expensive as of yesterday.
 
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