There's no reason they can't continue Haslabs AND also offer some made-to-order vehicles around the $175-200 mark.
That's likely the path forward they're already on. Isn't the AWE a Pulse exclusive 100-dollar vehicle? I'd argue most items larger than a deluxe figure are going to end up as Pulse exclusives or .. whatever it is they're calling things that you can only get at toy e-tailers. I don't think Target and Walmart have any real interest in large, expensive G.I. Joe things.
They will not get rid of HasLabs until they prove unprofitable. Period. The SnowCat funded. There WILL be another one. The reality likely isn't a shift so much as an expansion. Next year maybe we'll get a HasLab AND a big made-to-order AND 4 Pulse exclusive sub-150 dollar vehicles. Because they're always going to add to the offerings until it hits unsustainability.
Well, I don't think it's a big mystery. The Snow Cat just isn't as appealing as the previous vehicles.
That could certainly be part of it. But I do imagine it's a lot more complicated. I'd also speculate that the larger Joe vehicles - in general - aren't as popular as the larger Cobra vehicles. For whatever reason. I see way more people asking for the Sky Hawk (or whatever it's being called right now) than are even half-mumbling about a Fang. Just for example. There seems to be more parity, I guess, in the smaller vehicles. But larger vehicles? The HISS, Rattler, Night Raven are three of the four most iconic vehicles in the world of Joe toys.
The Joes' most legendary vehicles are the Flagg and the Skystriker - two things we will probably never see in Classified.
By contrast to the SnowCat and Dragonfly (which didn't do gangbusters better than the SnowCat, really), the VAMP and non-TF Ram Cycle seemed to do very well for Hasbro. And people seem VERY excited about the AWE.
Personally, I'm still hoping we get one last stab at a HasLab Joe vehicle: The Conquest. That's one of my favorite aircraft in fiction. I love it like I love X-Wings.