It's like Gomez for Mezco, or the entire Rumble Society for that matter. The appeal is in the figure itself, not fondness of the character from other media. Also similar to what Damtoys or Fogtoys or the other 1/12 cloth good figure makers put out... they are kind of like art figures. I see it as sort of similar to vinyl/designer toys. Lots of crossover with people who are into music, fashion, skating, anime, etc.ABSOLUTELY no offense to our boy - but I don't really get the appeal of vanity projects like this. Like, I get why someone would want to do it. But I don't get why people want to buy it. Do you need a bunch of some YouTuber's mascot/avatar on your toy shelves, and if so - why? Explain the appeal to me.
Yeah, I can get behind that. And I've done it myself to some extent. But I feel like, and this is JUST me, that if I buy a silly mascot figure for some guy starting a toy company, that I expect that toy company to go somewhere beyond just more versions of his mascot figure. I want to feel like I'm helping them get somewhere beyond just revisiting the same basic vanity project over and over again.It's like Gomez for Mezco, or the entire Rumble Society for that matter. The appeal is in the figure itself, not fondness of the character from other media. Also similar to what Damtoys or Fogtoys or the other 1/12 cloth good figure makers put out... they are kind of like art figures. I see it as sort of similar to vinyl/designer toys. Lots of crossover with people who are into music, fashion, skating, anime, etc.
Then you also have people that follow Wade and know the story and actually like the character, and want him represented on the shelf.
Then there are people that are in Wade's community, or adjacent to it, and a lot of those communities get excited to support each other's artistic creations. So on one hand it's giving support, but I think a lot of people also genuinely get something out of seeing someone they know and like succeed with their dream.
Out of curiosity, what would make something a vanity project vs a creator owned character? Like, is the TMNT a vanity project by Eastman and Laird? Or was it at the beginning, and then it ceased being one when it hit mainstream success?