Well I reluctantly preordered Doc Sampson today (might cancel it later). The $35 msrp is a bunch of @#$%. Blatant gouging!
Since Hasbro is unwilling to make most of the characters on my top 10, it's getting easier and easier to pass on almost everything they are releasing. So when they do make a character I actually want it's a surprise. Unfortunately, those characters are increasingly being offered in a less than satisfactory manner. (Looking at you Skurge BAF and now Doc Sampson) If I keep the preorder, I'm definitely passing on anything else that was a maybe. I'm buying less and less. If $35 is the new norm, It'll be time to walk away.