Is it true that DCUC going with that version of Captain Boomerang was a Geoff Johns “Executive Order”?
Here's what I can tell you. Back in 2011, a friend and I made the trip from Southern to Northern California to go to WonderCon, which was held in San Francisco at the time. The big reason we went was mostly because of Mattel. They actually had a decent sized presence there.
We were talking to a nice guy named Bill Benecke who was a designer for the company (I don't know if Bill is still with them or not. I hope he is. He's very cordial and real easy to talk to. He's usually very forthcoming with information). Anyway, my friend and I asked, as politely as we were able, why Captain Boomerang wasn't in his classic costume so he could fit in with the Flash Rogues and the Suicide Squad, instead of being in a look that he wore for exactly 15 minutes in the comics. Bill's answer was "Well, that was as a favor to somebody". He just gave us a smile. We didn't need to say anymore, we knew who the favor was for.
That's when I knew that classic fans were well and truly screwed. DCUC was now officially a Geoff Johns tribute line. That drive back to San Diego was the longest 10 hours of my entire life.
And then at that year's SDCC it was announced that the Geoff Johns tribute line was no longer going to be available at retail, it was going to be good ol' Matty Collector only. Or Club Matty or whatever the fuck they called it.
And again, the trolley ride from downtown San Diego to my house out in the suburbs was the longest ride of my life.
And let me tell you something else that's even MORE depressing: DCUC was NOT cancelled at retail due to sales. Sales were fine. The line was selling so well that Wal-Mart was still asking for exclusive waves. No, DCUC got cancelled due to the stupidity of Warner Brothers Consumer Products and DC Comics. DC was getting ready to launch their "New 52" you see, and that's what they wanted to promote at retail. "Classic" anything was no longer in the cards. So that was that.
Oh, the irony. Imagine if DCUC had been going strong all this time. Think about where we would be with the Legion, with the Titans, with the JSA. How sad. The much vaunted "New 52" is now long gone. DCUC died for nothing.
So now Mattel and DC have a second chance. Hasbro has kept Marvel Legends going for 20 years. DC and Mattel can do the same thing provided they can keep from shooting themselves in the foot.