Mattel DC Figures

[secondwhiteline]

So what are we thinking about other sub-lines beyond Batman? Superman? Justice League? JSA? GLC? Seems like a lot of peripheral characters in the DCU don’t have much of a chance otherwise. If Alan Scott can’t be a wave anchor anymore, then there’s pretty much no chance of Mr. America, Tomcat, or Judomaster ever getting made without a JSA dedicated sub-line.

I do mean eventually, not all at once. I’m trying to think about the long game that Mattel has to play to make this work. I’ll assume that we go for at least 20 years.

Alan Scott can't be a wave anchor because you need more recognizable anchors than Alan Scott. That doesn't mean that the last couple of slots in a wave can't be obscure, it means that the leading slots have to be characters retail buyers know.

Boy if they want Lantern Corps to prosper in the modern sphere, they are really going to have to figure out how to disconnect the theme from “space cops”. Hard to imagine anything more tone-deaf right now than a small group of detached old guys sending highly armed “deputized” agents whose only qualification is “being fearless” to go around firing lasers at anyone they deem a “threat”.

"Hey, kids! How are you enjoying this franchise where white guys in masks have military-grade weaponry and total authority over sentient beings who don't look normal?"

 

[AceofKnaves]

Also Alan, like Judomaster, is about to be a character in a live-action DC show that will be heavily promoted. He is about to be significantly less obscure.

They turned out Mr Terrific. Let them cook.

 

[PantherCult]

My hope is that it doesn’t go that high. I somehow can’t picture Zaslav sitting in his office looking at action figures unless it’s for a 100M + budget movie. At some level, all these people in charge and involved, know how successful Marvel Legends have been maintaining about a 60/40 ratio of comic/media figures. I think the comic line is baked into Mattel’s calculations.

But Zaslav is now going to report to David Ellison... and Ellison is 100% petty enough to get involved with decisions to eliminate "woke" messaging. Look at what he's done putting Bari Weiss in charge of CBS News. Rumor is now, when this merger goes through that Weiss will be in charge of CNN as well. Trump put his thumb on the scale to scuttle the Netflix merger because he wants state controlled media, or as close as he can get.

DC Comics is unlikely to be immune. The messaging from the top will be to stay away from 'woke' storylines, and sure the existing infrastructure will resist, stall and obfuscate... but eventually it will have the desired outcome.