I miss the original DC Direct. All of the figures were original sculpts. Later on they would repaint some or have a base body (Brightest Day Jade & Dove). There are other examples but that is all I listed. The figures looked like they came right from the comic book. The outfits looked accurate. I liked the Tim Bruckner sculpts. I personally prefer the statue type figures with limited articulation. I don't need my figures to be able to crouch on a gargoyle. I like figures for display. Since these were figures usually found at your local comic book shops, it made sense to find a variety of characters like the New Teen Titans or the Justice Society. This is the line that could have made box sets of the Sea Devils, Blackhawks, Time Masters and so on.
With that said, I think a separate line for mass retail works just as well. Mattel made figures with more articulation to play with as well as display. You can add more characters than just the main Justice League but not some deep cuts like Captain Comet or Automan. I wanted to combine my figures but the 4H sculpts didn't go well with the DC Direct figures, In my opinion.
I'm a bigger DC fan than Marvel. I started with DC and read DC comics for 40 years. I read some Marvel comics in the mid to late 80s. I read the Avengers since this was like the Justice League. I tried the X-Men and Fantastic Four but that didn't last long. I was interested in the Defenders but they changed the line up and title to the New Defenders, so I dropped it. People may look at the DC Mattel line the way I see Marvel Legends. I know the big names but there are a lot of figures I don't know and wouldn't buy like Marrow, Husk or Hypno Hustler. I'm not interested in looks I'm not familiar with. I prefer the Bronze Age looks, which Marvel Legends seems to making now.
I hope Mattel makes some great figures and a wide variety of characters. They will probably start with some more recognizable characters and make some more obscure characters after some time. It would be nice if they can make a comic version of a character like Peacemaker since he's more well known than before. I think they might make more current looks and then work their way out to other looks. The kids line seems to be based off of current looks from what we have seen.
If I had my way, I would prefer for DC Direct to be back to making comic book action figures which could be ordered online in this day and age and make as many obscure figures as they can.