Mattel DC Figures

I really don't think the money people at Mattel are expecting K-Pop Demon Hunter action figures to outsell Batman and Superman, honestly.
 
Damien said:
I really don't think the money people at Mattel are expecting K-Pop Demon Hunter action figures to outsell Batman and Superman, honestly.
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Is this a joke? Before the movie yeah.

But now.

That’s like wondering if Zootopia 2 will make more than Batman and Superman after the success of the first one. The possibility is very high.
 
The face sculpts on the new figs are exactly what I've wanted the whole time from McFarlane and sometimes got - they actually capture the essence of the characters. And they are properly proportioned.

This is very encouraging news! I'm not looking to start another DC collection, but if all the heads stay at or exceed this level, I'll be tempted!
 
GreatCeasarGhost said:
Is this a joke? Before the movie yeah.

But now.

That’s like wondering if Zootopia 2 will make more than Batman and Superman after the success of the first one. The possibility is very high.
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...I really don't know what your argument is here.

Is Zootopia merch out there outselling Batman and Superman merch?

K-Pop Demon Hunters was a weird little cultural touchstone that exploded in popularity. By the time these toys come out, will that popularity hold? Will it translate to -action figure- sales? Neither of those are even close to being certainties. Lots of things become very popular at first and fizzle out fairly rapidly. And even if initial sales do exceedingly well, that doesn't mean those sales translate into recurring sales of those characters.

Batman and Superman, I should not have to explain this, are two of the most popular and iconic fictional characters in the history of the planet. For every K-Pop figure, it's likely Mattel expects to sell 30 Batmans. That's just basic scaling factors between 'a thing that was very popular' and 'one of the most popular things that there is.'

So the only joke here would be any suggestion that Mattel would put more money and effort into KPDH than into DC figures because they expect KPDH to be bigger and more important for their portfolio than Batman and Superman will be. It's a silly comparison that fundamentally misunderstands how any of this works.
 
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