Mattel DC Figures

Stoopid_Sandwich said:
Don’t forget that Neca had the DC license for a good 6 years during Mattel’s first run and produced a whole bunch of 1/12scale figures and 1/4 scale too. If I had to guess, I’d say that Mattel was more infuriated with Neca since they tried to shut that shit down as fast as possible. But DCD didn’t manage to shut down until after Mattel lost their bid. They survived the floor from falling out from underneath them back in the late 90’s too when Hasbro lost the rights. The only reason DCD had been shown the door at all is because Zaslav came in was like “What up, Bitches?!?!?” And then strip mined the place. It was very unfair. Who knows what kind of artistic direction and talent could be working at DCD now if had been left alone. Instead Todd took control and has essentially been using it as a clearing house ever since. No innovation comes out of that company anymore.


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DCD already existed when Mattel got the license and WB was likely motivated to keep DCD going. Mattel may have also been competing with Hasbro at the point (assuming they didn’t already jump ship to Marvel), so the WB may have had more leverage.

Yeah, the NECA thing was weird, we got the Superman/Muhammad Ali set, what was supposed to be the first of many, then nothing until they dropped the last SDCC sets. It think this was after the scaled down movie figures at TRU? This seems like the kind of thing Mattel would specifically want to prevent this time around.

I think the end of DCD predates Zaslav. It ended in 2020, and rumors that they didn’t want to do lower priced items like action figures anymore were out there a year or two before that. It seems like Zaslav came around in 2021 or 2022. Maybe DCD was dropped to make the books look better for the merger/buyout.
 
Warner carved out a lane for themselves via DCD with the licenses they gave out. It was at a time when Mattel probably wasn't as interested in the collector market and really just wanted to make cheap figures for the Toys R Us crowd. Times are definitely different now so it wouldn't surprise me if DCD remains dormant.
 
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