As a kid, I never associated either Marvel or DC with better playability. For me, playability was almost always tied into articulation, action features, and "stuff." Intrusive action figures were ones I did not enjoy playing with. Think Web Racer Spider-Man who lacked any arm articulation - he sucked. The multijointed Spider-Man, on the other hand, my favorite toy to play with as a kid. The old Super Powers toys were pretty enjoyable as were the Kenner Batman figures. The Toy Biz Marvel, X-Men, and Spider-Man lines were all hit and miss, but my fandom meant I had a ton from those waves so there was plenty of playable options. Some of the figures that always remained in my hands as a kid were Wolverine II, Cyclops (both), Sabretooth I, and Apocalypse II. By today's standards, the articulation was bad, but back then if it had elbow joints then that seemed like a dream. Apocalypse had fun, arm-swapping, accessories and I always enjoyed the light-up features of the Cyclops figures even if it meant he lost all head articulation. Kenner Batman usually lacked elbow articulation, but I had a Batmobile, copter, and other vehicles and sets that added to the fun. I also didn't buy much DC after that line. I think I got one figure from the BTAS line (Robin) and one figure from the Superman Returns line (mullet, flying Superman) and that was it until DC Direct. And those figures were definitely not very playable.