secondwhiteline
Gun-Fu Terminator
- Joined
- Aug 6, 2025
- Messages
- 105
No, that's a fair argument. I just think they may have been uniquely beneficial to Funko because Funko's name is so derided, enough that stepping into a higher-end collectible space would have earned them a ton of skepticism that might have dissuaded consumers. A company like NECA, that mostly produces mid-range stuff of a reasonable quality, feels like they would bridge that gap much more easily.Devil's Advocate on this is that Mondo's name is worth something to the people NECA (or whomever) would want to sell that type of product to. If NECA were like 'we will also make 12" cartoon X-Men' maybe people wouldn't be really enthused, would feel like the quality won't match or the 'heart' won't be in it like Mondo. But, marketing being what it is, slap the name 'Mondo' on it and everyone accepts it as a continuation of what Mondo was doing under Funko and you avoid potentially splitting the fanbase they've built.
Assuming, of course, sales data shows that the fanbase is worth spending the money to hold onto. But sometimes a name DOES matter. But, like you, I'm not necessarily convinced that Mondo's name recognition in the collecting space has the good will and power behind it that some people want to believe. It may, it may. But it may not.
To me, Mondo has always sat in a kind of middleweight hip/filmbro space; they were owned by Alamo, after all. Like, I recognize that their posters and prints have a certain cachet about them, which you can tell by the number of bootlegs out there (hell, I've got a bootleg of one of their old Drive posters). I've never liked their business model and that's obviously impacting my sense of the brand, but I just don't know if I like the economic outlook on most pop culture brands right now regardless of quality or brand identity.