Toy Fair International - February 14-17 2026

Even if Thing was there for size comparison it's still a bit weird in that smart Hulk is a reuse of a Hulk buck we already have many times over. Fans know how big this guy is.

Fans do, absolutely. But bear in mind that Toy Fair isn't just for fans and the fan press, it's also for retailers and retail buyers for the big box stores. Some of them may not know.
 
It's also just the arms and feet that are reused - literally everything else is new.
 
Very light Toy Fair this year, but I suppose that's no surprise when two of the biggest licenses are in the process of switching hands and another is laser focused on a movie this summer.
 
Very light Toy Fair this year, but I suppose that's no surprise when two of the biggest licenses are in the process of switching hands and another is laser focused on a movie this summer.

Yeah, it was fine, but nothing was really amazing.

And I’m not feeling super optimistic about Mattel getting DC and TMMT.


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