I don't get -mad- about weekly release schedules, but I don't like them either. The thing is, I am a guy in my 40s. 'Weekly release schedule' is how I've watched television for almost the entirety of my life. I'm used to it. And I understand the value it can have in terms of 'watercooler talk' (making a show culturally relevant) and a show staying relevant for longer. But it's still not how I'd like to experience TV shows if I had the option.
I can't speak for anyone else, but I actually can't always drop what I'm doing to sit down and watch a new show. At least not in a way where I'm going to enjoy watching it (I didn't want to watch Alien: Earth while writing quotes and doing financials, for instance). Likewise, my free time can be somewhat random. I love the idea that if a show is out I like, and I happen to get the time, I can watch five episodes of it. Especially when the alternative is I can watch one episode but then I don't have the time/ability to watch another episode for 4 weeks.
A good example for me is how my busy season goes: If you drop an entire show on April 2nd, there's a good chance I can finish all 10 1-hour episodes by April 15th. If you drop 10 episodes every week starting on April 2nd, there's a good chance I might not finish that show until a month after it's over. Hell, there's a good chance I'll forget about the show, or won't finish it until mid-Summer. It just depends.
But it was a weird lack of restraint from Reynolds. Like if Rian Johnson posted the whodunnit for his Benoit Blanc joint on opening weekend and was like "CRAZY TWIST, RIGHT?" The audience will spoil enough for you without doing it yourself.
I think it speaks to the intent in the surprise. For Rian, the entire point is the big reveal, the surprise, the twist. That is WHY you are there, ultimately. For a Marvel movie like DP, it's fan service already. You don't care if there even are any surprises, because you're there to see the SPECTACLE of it. In that regard, it's not really a spoiler to say 'Gambit is here.' That's just another reason to go watch it because you want the fan service. You don't care about being surprised by what the fan service is. In fact, it may make you more likely to want to see it if you know.
A lot of times with genre films in particular I'm going in for an experience not unlike going to my favorite restaurant. "I'll have the usual". Like, did anything in John Wick genuinely surprise me? Nope. And I didn't expect it to. I went to see tropes I like executed by experts and I got exactly that.
There can still be surprises on some level, though. I think it's fair to differentiate a major plot twist surprise or a sudden multiverse unveiling with another franchise surprise from the 'I didn't expect the fight scene to look like that' or 'I didn't expect John to get his ass kicked so badly by that guy' kind of surprise. If you can see every moment coming, I don't think a movie (or book, or show) will be satisfying. You want something there you didn't know was going to happen, even if that thing isn't massively relevant to the final product (like John cutting his finger off... didn't see that coming but also it didn't REALLY matter either).