You know, at next year's SDCC, we're going to have a little talk about this BAF stuff.
I'm going to be polite and respectful about it. The Hasbro guys have always been good to me. I like Dan and Dwight so of course I'll be polite. No worries there.
But ever since the ... uh ... "Warbow Incident" (Not to be confused with "The Ox-Bow Incident" which was a classic western with Henry Fonda) my feelings towards the BAF model have changed quite a bit. When BAF's first started they made a lot of sense and they were great. It was like getting an extra figure for free. Marvel Legends mostly focused on the classics then and they were a lot cheaper. They were a lot more plentiful, too. Remember KB Toys and TRU? I always bought the whole wave back when ToyBiz was producing the line. But then Marvel got into the movie business. And then Hasbro got the license. And we're not going to get into all the "And thens". Suffice it to say things have changed. For starters, these things are 30 bucks a pop now. I've never even heard of "Wolverinepool" and I guess I could google it but I don't fucking want to. I'm not paying 30 bucks for a character I have no attachment to whatsoever. Nope, nope, nope.
But Attuma IS a character I have an emotional attachment to and have loved since I was a little boy. Just like the Executioner. And I resent having classic characters being marketed like this. I know there are kind people out there who help their fellow collectors out and I will be forever grateful for them, but it shouldn't have to be this way.
So yes, there will be a discussion. I will make my feelings known. And if I hear "Well, this is the only way Skurge and Attuma get made" I'm not buying it. Hasbro made 4.136 billion dollars in profits in 2024. That's billion. With a "b". Their CEO paid himself a 16.8 million dollar bonus. I don't know how much Marvel Legends made but they're still making them. Corporate greed is real. It's a thing. I love Marvel comics and I love those characters but Hasbro is taking total advantage of that. I'm a little tired of it.