For real. I do a bunch of packaging design and I guarantee that packshot went past about 5 sets of eyes before being released. You can check and check again and there’ll still be some dumb shit you never saw. The text being at 90 degrees doesn’t help.
I suspect it’s just a mock-up for now, as the leadtime will be way less than for the figures. But if that does hit the street, some poor graphic design intern will be living their own private hell for the next year or so…
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