Mattel DC Figures

I still think Shining Knight I has a chance.
Yeah, I saw Nightmaster. Got no faith in McFarlane to pull off a Shining Knight I'd give a shit about owning. And it remains to be seen with Mattel. They certainly didn't make him the first time 'round.
 
Yeah, I saw Nightmaster. Got no faith in McFarlane to pull off a Shining Knight I'd give a shit about owning. And it remains to be seen with Mattel. They certainly didn't make him the first time 'round.
This encapsulates what I’m hoping for from Mattel. When a character I’m interested in is announced or leaked, I want to be fairly confident that the figure will fall within a certain range of acceptability.

With McFarlane, when a character I’m interested in is announced or leaked, it could fall anywhere from exceptionally good (Digital Red Tornado). to completely unacceptable (Gold Label Red Tornado) depending on how the reuse and paint decos are imanaged.

If Mattel’s line is consistently mediocre, I’ll take that consistent mediocrity over McFarlane’s box of chocolates every day of the week and twice on Sundays. Every collector has their pet peeves, and one of mine is inconsistency. Sure, some Marvel Legends are better than others, but there is a ceiling and a floor that you can reasonably expect any given release to fall between.

I love McFarlane’s character selection, but it’s frustrating to know there’s a 50-50 chance that any given figure will be completely half assed.
 
I love McFarlane’s character selection, but it’s frustrating to know there’s a 50-50 chance that any given figure will be completely half assed.
Yeah. McFarlane has done awesome things -in theory- that I really like. Batmobiles and giant figures and a pretty damn cool character selection even allowing for entire waves of Death Metal and stuff (I actually like the 'Metal' stuff but I don't like McFarlane's figures so I didn't get them). If you're not into 1000 variations of Batman, I'm not convinced Mattel is going to be any better there.

But yes - consistency. Every so often I see a McFarlane figure where I'm like 'ooh, that looks like a good one.' But it's always bookended by figures that look terrible, and/or the figure I think looks good is some kind of chase variant extra special digital NFT exclusive garbage. McFarlane's line has so many fucking adjectives that I don't even know where or how to buy half the shit I see being revealed. Every part of collecting McFarlane seems like such a complete shitshow.
 
To be fair, since we funnel everything exclusive into EB up here, in Canada it's as simple as keeping up with what's going up for PO and even at launch it's been easy to request things transferred in.

But all the adjectives are stupid because none of them seem to mean anything except for the chase platinum. Red Platinum used to be just brick and mortar, but that collapsed quickly.
 
We definitely get Target exclusives... half the time? They do get fan channel stuff, I believe. But I don't think I've ever seen a Walmart exclusive in EB. But I've also never seen one in a fucking Walmart.
 
I have seen the Walmart gold label Hal Jordan at the least. And it definitely wasn't at Walmart because my Walmart does not even carry anything not transformers or wrestling.
 
So this guy just revealed the first 2+ waves of Mattel product starting in July. Line will be called DC Universe and be in the 6.5” scale.

Apparently, will be similar to their current WWE offerings, with 2-3 lines with differing levels of articulation, detail, and accessories.

The really high end line won’t kick off until 2027.

Video is in Spanish, BTW.

 
They're taking a page out of McFarlane's book with the endless Batman variants and total lack of women.

Patience, boss. They're just getting tooled up.

It looks like they want to go head to head with Hasbro and Marvel Legends. If so, it should be a mix of classic and recent comics, animation, video game, TV and movie figures.

I'll be in it for the classic comic figures.
 
Yeah, if true 6.5 is fantastic news. It is a bummer if they go with three Batman figures in their first eight and no Wonder Woman (or any women at all) but I don't hate Batman, Robin, Superman, Green Lantern, and Flash out the door pretty quickly. That's a solid if somewhat homogenous starting lineup.
 
Sounds like this will be their more mass market "for kids" line since it's coming next summer. The "really high end line" in 2027 will be the one that replaces Multiverse (unless they've found some loop hole to get collector figures out next year whilst Todd still has the license).
 
Patience, boss. They're just getting tooled up.

It looks like they want to go head to head with Hasbro and Marvel Legends. If so, it should be a mix of classic and recent comics, animation, video game, TV and movie figures.

I'll be in it for the classic comic figures.
Nah. No patience in the 2020s. No patience while absolute is about to kick into its second year. No patience when Wonder Woman was one of the better offerings and Supergirl is getting an immediate push in the new films.

If they are doing some sort of wrestling tier system, they better kick off their elites with one of the greatest Wonder Women of all time because otherwise what are they doing with the license.
 
My question is how solid are we on the source? Unlike Todd, whose entire organization leaks like a colander with a crack down the middle, Mattel is notoriously secretive. Having fired leakers in the past.

If true and it is a tiered system like the WWE, this lineup is going to be fine for the kid focused side. However, a collector focused lineup without females, without Absolutes, and without second or third tier characters is gonna be kinda boring. DCUC had Orion and Etrigan in the first wave with Metamorpho as the builder. Which to me was far more interesting than Batman and Penguin.
 
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