I remember a couple years back there was a hot minute where people wanted to cancel Chase. Chase is the police dog from Paw Patrol.
There's nothing Hasbro can say that will change anyone's thoughts going in. Put me in the camp that says they should just release the figure with no comment.
Okay, hold on though. Because I think you're glossing over something pretty important that is more to my point than yours. Paw Patrol first aired in 2013. It is, in fact, also -still- airing new episodes today. Most of the backlash to Chase was specifically in 2020.
For anyone that doesn't remember what might have been happening in 2020 - Ahmaud Arbery (black man) was murdered and his murderers were protected by the cops until an outraged populace made them relent and actually arrest them. Then Breonna Taylor (black woman) was murdered by police, in her home after doing, you know, no crimes at all. Then George Floyd (black man) was executed on a public street by cops. All of this was before Summer of 2020. Then the protests/riots blew up over police brutality. And, for those that don't remember, the George Floyd protests were pretty massive and was one of the most major things happening in the United States for months.
2020, particularly mid-to-late 2020, was a MASSIVELY charged time for anti-police sentiment. And yes, that included rethinking whether we want to teach our children that police are friendly good guys. Hence the backlash directed at Chase, who some people accused of being a vehicle to get black kids killed (totally fair assessment).
Then, to my point earlier, the public stopped caring so much and things settled down and Chase is still in the show to this day. Chase was also already an established character in a long-running show. If anyone here thinks Spin Master Entertainment would have INTRODUCED the character of Chase in late 2020, they're fucking insane. They just had to weather the storm because it was what it was.
Hasbro has no need to do that. They can just not introduce this character/figure into the line-up during a highly politically charged time for policing. Has policing been kind of a hot button issue fairly regularly? Yes. But I think it would be very, very disingenuous to pretend this is just always how 'some people are' and dismiss the situation we're going through right now as not being relevant or unique. To the earlier point about Playmobil Cops, as it were, I think that's also very relevant. Hasbro's figure is kitted out for riot and detention. I think if this were a street cop, it would be different. I don't feel that there's a huge swell of anti-cop sentiment right now generally. It's more directed toward the militarization of police.
Which is like.. exactly what the action figure we're talking about represents.
Point being, you can, if you want, be the kind of person that doesn't care about any of this stuff. But just because you don't care doesn't mean Hasbro doesn't care. They're a business. If they thought 'dropping the figure quietly and not saying anything' was the move that would make them the most money - they would. Clearly, they see the same pattern I just described above and are being wise enough to just wait a little bit rather than bringing unnecessary controversy right to their own doorstep. I mean.. why do that? It would just not make sense from a corporate perspective.
I guess unless they wanted to actively court right wing loons. Then they might go hard on 'We're making Cop Toys, you fucking snowflake cucks.' But I don't see Hasbro doing that so here we are.
Whether you agree with their doing it or not, I think the logic Hasbro is probably using is, at least, understandable.
Who exactly is Hasbro afraid of offending at this point? People who don't collect the line and don't pay attention to it?
Yes.
Well, I wouldn't say 'people who don't collect toys.' Maybe 'people who don't collect G.I. Joe.' You could certainly also offend toy collectors that aren't Joe fans. Those people are probably the most likely to see this in passing who don't currently already know about it.
How exactly would they even become aware of it?
The same way moms and dads find out about scantily clad lady toys that often terrifies Hasbro. Or guys with pentagrams on their chests. Stuff gets around. A single image floats to the wrong person and, in this day and age with social media and such, all of a sudden everyone knows about it and it's a big problem. And now you're weathering these attacks for no good reason.
Hasbro doesn't just make G.I. Joe. They do have to worry about their public image overall - not just to people that buy Joes. Riot cop toy is probably a PR nightmare right now - so why would any intelligently-run company risk it when they don't -need- to? Just to get like 12 toy collectors on the internet to stop whinging about it?
People like you or me are going to buy this regardless of when it gets released/announced, right? So Hasbro isn't risking -anything- by making us wait. Thus, they don't care about us. Us complaining about waiting an extra month for a pre-order is nothing to them. Especially compared to any potential backlash from louder, angrier, whingier people that might cause them actual problems. It's not like any of us are going to threaten boycotts or start massive anti-Hasbro social media campaigns because they made us wait a little longer for a toy.
I guess the short version of this whole thing is that there's a mountain of evidence that releasing that figure right now just isn't a great idea and exposes Hasbro to potential negative consequences. And the only reason 'for' putting the figure up right now is 'because I want them to.' So.. there you go.