- Joined
- Apr 2, 2025
- Messages
- 965
I remember that. I don't know if 'well, the minimates didn't sell' is exactly a litmus test for the strength of a brand. Minimates are themselves a niche collecting habit within a niche collecting habit. I've been a toy collector my entire life and I've never purchased a minimates figure ever, and was barely ever even tempted to do so. DST literally cancelled product before ever releasing it, and made a couple repaints of like one figure with no commitment to the collectors that they would do anything else with it. Plus.. it was DST - not exactly known for sticking with anything that isn't Marvel.
So yeah.. you're not wrong that it might be used against any future attempts to revive the brand. But anyone using that as an excuse is probably also an idiot.
So yeah.. you're not wrong that it might be used against any future attempts to revive the brand. But anyone using that as an excuse is probably also an idiot.